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How to design and implement innovative insurance products that meet customer needs: Insights from QBE

How to design and implement innovative insurance products that meet customer needs: Insights from QBE

Marcus Merchant, Head of Digital at QBE, shares insight into the strategies insurance companies can use to design and implement products that meet the needs of today’s customer.

How AHM is using a data-driven approach to drive customer centric innovation

How AHM is using a data-driven approach to drive customer centric innovation

In this article, Kate Williams, Head of Customer Strategy and Engagement at AHM, shares insight into how her team has created the building blocks for effective customer journey mapping and the impact this is having on customer satisfaction, as well as product innovation.