Barry LeungHead of Strategy and Actuarial Services
Insurance companies have immense amounts of data on customers, and around 40% of data is used in pricing, underwriting, and risk selection. This is due to jump to about 80% over the next two years, as insurers understand how this data can be useful in creating a digital strategy. This session helps you create a data-driven strategy that allows you to understand your customers wants and needs more thoroughly, with data you already have!
- Design a data roadmap: understanding what data can be used for customer insights
- Understand how to collect and consolidate data to be used in decision making on strategy
- Leverage the data to make decisions and add value for your customer, and create a personalised experience and product
- Consider how the data landscape may advance in the future, as the next generation of customers are more comfortable with the use of their data