17 - 18 May, 2018 | PARKROYAL Darling Harbour, Sydney, NSW

Barry Leung

Head of Strategy and Actuarial Services
Defence Health

3:10 PM Transforming A Value Proposition With Data- Collect, Analyse and Capture A Customer Profile

Insurance companies have immense amounts of data on customers, and around 40% of data is used in pricing, underwriting, and risk selection. This is due to jump to about 80% over the next two years, as insurers understand how this data can be useful in creating a digital strategy. This session helps you create a data-driven strategy that allows you to understand your customers wants and needs more thoroughly, with data you already have!

  • Design a data roadmap: understanding what data can be used for customer insights
  • Understand how to collect and consolidate data to be used in decision making on strategy
  • Leverage the data to make decisions and add value for your customer, and create a personalised experience and product
  • Consider how the data landscape may advance in the future, as the next generation of customers are more comfortable with the use of their data

Check out the incredible speaker line-up to see who will be joining Barry.

Download The Latest Agenda