Deirdre BoyleHead of Marketing and Digital
9:50 AM Customer Engagement Back to Back: Rethinking Customer Engagement In Insurance Through AIA Vitality
AIA Vitality is a science-backed health and wellness program which provides members worldwide with the tools, inspiration and motivation to get healthy and stay healthy. Integrated into the insurance proposition it incentivises people for understanding and improving their health, offering AIA an engagement platform beyond insurance to build customer engagement and trust.
This session explores some of those strategies in greater detail, in AIA Vitality’s quest to bring life, health and wellness together to create more positive outcomes for customers, insurers and society.
- Creating a new way of thinking about insurance
- Explore the AIA Vitality case study, and some highlights of the journey so far
- Understand how to enhance engagement for improved customer experience and delight