Mirko RoettgersHead of Digital Technology and Transformation
BUSSQ has been implementing digital strategy organisation wide- not just across their superannuation but throughout their insurance and advice businesses too. In this session, Mirko discusses their digital platforms for the insurance market and highlights how they must understand the member to create a successful digital strategy.
- Examine how to use data to understand the customers needs and determine the trigger points to offer a customer a different product or service to provide them with the most information to make a choice
- Examine real metrics and best practice of BUSSQ who have implemented this technology and understand how it increases customer satisfaction
- Assess engagement and relevancy strategies for achieving long term goals and visions of online experience