Mirko Roettgers

Head of Digital Technology and Transformation
BussQ

Check out the incredible speaker line-up to see who will be joining Mirko.

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Day One : Thursday, 17th May 2018

Thursday, May 17th, 2018

1:50 PM Managing Internal And External Processes In A Meaningful Way To Engage Your Customer

BUSSQ has been implementing digital strategy organisation wide- not just across their superannuation but throughout their insurance and advice businesses too. In this session, Mirko discusses their digital platforms for the insurance market and highlights how they must understand the member to create a successful digital strategy.

Examine how to use data to understand the customers needs and determine the trigger points to offer a customer a different product or service to provide them with the most information to make a choice
Examine real metrics and best practice of BUSSQ who have implemented this technology and understand how it increases customer satisfaction
Assess engagement and relevancy strategies for achieving long term goals and visions of online experience